The Corporation is located in Moutai Town beside the beautiful Chishui River, and its production and office are inside Moutai Distillery and it shares the same natural conditions of water, climate and soil, etc. endowed by nature. Prominent natural environment has created beneficial conditions for the development of the Corpora-tion. With the support of Moutai Distillery Co., Ltd. and the care of local party com-mittees and governments, and through nearly 20 years of development, it has developed into a liquor-brewing corporation specializing in the production of health-care liquor and liquor. Currently the Corporation has over 700 staff members with an annual output of over 2500T and an annual sales volume of nearly 100 million Yuan; in 2002, the enterprise passes the certification of ISO9001: 2000 quality system, and its products have won many international and domestic prizes; its pillar brand¡ªMoutai Bulao Chiew occupies prominent position in the high-end healthcare market; the enterprise has been appraised as "advanced collective" at the provincial, municipal and county level and of Kweichow Moutai Group. Current-ly, it has stepped into the leading rank of home-made healthcare liquor industry and entered into high-speed development of sustained and coordinated innovation.

Moutai Bulao Chiew is the healthcare liquor that our Corporation has carefully developed to meet the healthcare requirement of people. The liquor uses the fine-quality sauce liquor of Moutai as the basic liquor, and is made of many precious Chinese herb medicines after the treatment of special techniques. As certified by the national authoritative institute, Moutai Bulao Chiew has significant function of anti-fatigue and obvious sexual improvement. Its successful development fills the blank of healthcare liquor of Moutai and created the epoch of "Moutai Family".

For nearly 10 years since its development, Moutai Bulao Chiew has won the love of a great number of consumers and has had romances with many celebrities and politicians with its excellent quality, unique efficacy and top grade, delicate packages. At the time when Macao was returned to the motherland, Moutai Bulao Chiew was presented to the government of Macao SAR as precious gift, and came under great compliments. It was designated as the "special liquor for the banquet of the government of the SAR". Fei Xiaotong, Vice Chairman of the National People's Congress wrote the name for the liquor. After drinking Moutai Bulao Chiew, famous poet Liu Pinzhang composed a poem on the spur of the moment, "A cup of Bulao Chiew returns me with a young heart. What I am afraid of is that when I return home my wife and my son cannot recognize me." Vice Chairman of China Sex Association and Editor of China Sex magazine wrote a poem, "What is the most important in the long youth? After many years the affection is still there. If we often drink Moutai Bulao Chiew, we will live happily for a long period of time". Former Vice Governor of Kweichow, current Chairman of Kweichow Association of Healthcare Science and Technology Ran Yannong wrote, "If we drink Bulao Chiew, we will lead a healthy and wonderful life for over 100 years".

Moutai Bulao Chiew has been approved by the Ministry of Health as "Home-Made Healthcare Food," and has been certified by China Green Food Development Center as "Green Food", and has won prizes of "Product Recommended by China Sex Association", "Top100 Chinese Quality Commitment Products", "Specially Designated Healthcare Elite Product for the Elderly and Women", "1 st Batch of Healthcare Promotion Products for the Elderly", "World Healthcare Liquor Famous Product", etc. and has won "Kweichow Famous Product" and "Top10 Chinese Healthcare Products of China" for 2 successive times.

The packages of "Moutai" brand and "Moutai Bulao" brand of "Moutai Bulao Chiew" (38%) (V/V) (sauce), have formed a series that are upscale and delicate, which fully manifests the style of Moutai series, and meets the consumption requirement of different groups in all directions. Moutai Bulao Chiew benefits mankind, generates good social and economic benefit and has broad market prospect.

In order to meet the demand of consumers of different social classes, our Corporation developed densely fragrant and sauce Mouxiang liquor with trademark of "Mouxiang". Since it is agreeable to the mouth, reliable in quality and delicate in packaging, it has been favored by the consumers ever since it was launched in the market.

In order to expand and develop "Mouxiang" series of liquor products and enhance the market occupation ratio, the Corporation has successfully developed "Mouxiang" Mouxiang Sprint (appraised as famous liquor of Kweichow), Mouxiang Soul, Mouxiang Yuan, Mouxiang Elite, Mouxiang Collectors, Mouxiang Happiness, Mouxiang Special, Mouxiang Banquet, Mouxiang Ancient, Mouxiang Dragon; "Kweichow " brand of Kweichow Vault, Kweichow Happiness, "Taiyuan" brand of Taiyuan Vault, Gold Taiyuan and Taiyuan Tribute of different grades, different prices and different fragrances. Currently, annual sales volume of these products has exceeded 2000 ton. And especially new products of Mouxiang Banquet, Mouxiang Happiness and Taiyuan Tribute, etc., their packages are high-end and delicate, and are popular among consumers. They sell well when they are put to the market, and thus they have very big market potential.

The Corporation has strong technological strength, and has been paying attention to the quality products. It sticks to the path of quality and efficiency. It hires Moutai brewing masters with over 30 years of experience to control the production technology, and hires old technicians with over 30 years of experience for the blending of Moutai to control the blending technique, and thus the quality of products has been guaranteed. For the 20 years since its establishment, products of the Corporation have never had quality problems, and consumers have favorable opinion of it.

Through nearly 20 years of restless effort, the Corporation has established profound affection and good cooperative relationship with a group of solid dealers, and has created relative perfect marketing network of general dealer, regional dealer, franchiser store and distribution store, etc. For Moutai Bulao Chiew only, there are over 100 franchiser stores and dealers throughout the country.

"Perform the corporate spirit of love Moutai and win honor for our country", continue to pursue the perfection of the Corporation itself, "build Kweichow Moutai Group Healthcare Liquor Corporation into the most prominent healthcare liquor production base throughout the country, and build Moutai Bulao Chiew into the "Moutai" in the healthcare liquor industry" is the vision and objective of the Cor-poration! The Corporation will stick to the strategic idea of long-term development, seek new breakthroughs, create new splendors and realize new leap forward!"