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Home > Internationalization of Moutai > Business Performance
Business Performance  

As the super-big enterprise of the country, Class A enterprise of the liquor industry, China Kweichow Moutai Factory Co., Ltd spares no time in vigorously developing the marketing system, actively developing the area of sale, and has established 32 general franchisers, 72 franchisers and 173 specialty shops to further improve its marketing network.

Business achievement of the Group in recent years


Year Sales volume Profit tax Tax paid
(100 million Yuan) YOY growth rate (%) (100 million Yuan) YOY growth rate (%) (100 million Yuan) YOY growth rate (%)
1998 9.36 13.5 4.09 7.6 2.6 4.3
1999 12.06 32.1 6.09 48.9 3.4 30.8
2000 15.94 25.1 7.89 29.5 4.69 29.4
2001 21.44 34.5 11.7 48.3 7.52 60.4
2002 25.04 18.22 13.78 8.07 10.3 39.82
2003 31.62 26.3 18.8 39.91 11.53 11.4
Total 99.46   62.35   40.01