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Corporate Philosophy:
- Corporate Prospect！Building a first-class enterprise
- Management Philosophy！Cultivate a high-quality lifestyle
- Corporate Spirit！Love Moutai and win honors for our country
- Corporate Development Orientation！Go along the road towards new-style industrialization, do a good job in liquor brewing, and create a new liquor world
- Core values！Human-orientation, pursuit of quality for survival, honesty and creditability, unity and endeavor, inheritance and innovation
- Core competency！Brand, quality, culture, environment, technique
- Commitment to the society！Utmost creditability and honesty
- Product positioning！Organic Moutai, Humanistic Moutai, Hi-tech Moutai, the best tequila in the world
- Quality awareness！Quality first and prevailing over output, cost and speed
- Quality guideline！Customer-centered pursuit of quality for survival and pursuit of perfection through innovation
- Market awareness！Demand satisfaction and market innovation
- Service concept！We endeavor to satisfy customers' desires
- Purpose of the construction of a marketing network！Facilitate purchases and enable assured consumption
- Principle of cooperation with partners or relevant parties！Quality first, sincerity and honesty, achieving win-win results
- Principle for the establishment of supplier relationship！Choose suppliers corresponding to the brand of National Liquor
- Human resources awareness！Make best use of every talent
- Values of staff！Be dedicated to the National Liquor, contribute to the society, achieve self-actualization and fulfill life goals
- Staff attitude to work！Take pains, seek challenges, apply pressure and pursue self-empowerment untiringly
- Environment guidance！Strictly obey laws and regulations, combine prevention with treatment, sustain improvement, promote clean production, implement energy conservation, advocate the idea of a green and organic Moutai, and create a garden-type enterprise
- OHSAS (Occupational Health & Safety Assessment Series)！Obey laws and regulations, concentrate on prevention, engage all staff members, sustain progress, improve occupational health and safety
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